Product Launch Insurance

Launch events are high-production affairs — staging, lighting, demos, press, and a rented venue that wants protection before any of it loads in. Event spaces, galleries, rooftops, and studios routinely require the host company to carry event liability insurance and be named as additional insured before the launch.

A special event policy covers the night: if a guest is injured near the stage, a demo unit damages the space, or the lighting rig scuffs a gallery floor, the event policy responds — instead of the claim landing on your company or the venue.

What the coverage typically includes

General liability for guest injuries and property damage during the event
The venue named as additional insured (usually required by the rental contract)
Coverage for load-in, the event itself, and load-out
Optional host liquor liability for launch parties and press receptions
A certificate of insurance you can hand the venue before load-in begins

New to certificates? See what a certificate of insurance is and what additional insured means.

Frequently asked questions

Do I need insurance for a product launch event?

If the launch is at a rented venue, almost certainly — most rental contracts require event liability insurance, commonly $1,000,000 per occurrence, with the venue named as additional insured.

Does it cover the production vendors too?

Your event policy covers the host's liability. Production companies, caterers, and AV vendors should carry their own coverage — venues often require certificates from them as well, and you can require it in your vendor contracts.

How fast can I get a certificate for the venue?

Minutes. Buy the policy online, enter the venue's legal name and address as the additional insured, and download the certificate immediately.