Vendor Insurance Links for Farmers Markets
Farm and food vendors buy their own liability coverage through one link, with your market and the host city named as additional insured.
Set up my link →How insurance works at farmers markets
Farmers markets carry a specific problem: a lot of your vendors are growers and home food producers, not people with a commercial insurance relationship. They know their county cottage-food rules. They have never heard of an additional insured endorsement.
Market managers end up as unpaid insurance brokers — explaining what a certificate is, why the city has to be named too, and why the one the vendor sent doesn't work. That conversation repeats every season as vendors rotate.
A vendor link turns it into a URL in the vendor application. The vendor buys for the season or the market days they're attending, and the certificate naming the market and the city comes back without the manager mediating.
What you're actually exposed to
- A customer is injured by a vendor's tent, table, or equipment in the market footprint.
- A food or produce vendor's product makes someone ill and the claim names the market organization.
- A canopy without proper weights goes airborne in wind — the single most common market claim.
- The host city requires to be named as additional insured and the vendor's certificate doesn't list it.
There are two links — most places need both
A renter's policy covers their event. It does not cover the food vendor they hired or the band they booked. Those are separate businesses with separate exposure, so they need their own coverage — and you need to be named on that too.
Vendor link
For each business working inside the event — they buy their own policy for their own booth or act, and your grounds are named on each of those policies.
Food vendors, entertainers, product and merchandise sellers, antique dealers, clothing sellers, crafters, service vendors.
Whole-space link
For the person or company renting your entire space for their own event. They buy a TULIP for the dates they have the place, and you're named as additional insured on it.
Weddings, receptions, reunions, birthday parties, clubhouse rentals, conferences, corporate offsites, fundraisers, memorials.
You can set up one or both on the same form below — there's no extra cost either way, and the renters and vendors buy their own coverage.
How it works for your grounds
Require proof of insurance from your vendors and space renters without collecting it by hand. One set-up, then the certificates come to you instead of you chasing them.
You Sign Up
Complete a short one-time form to open your grounds' account — free, no obligation.
We Create Your Links
We build a custom link for whoever rents the whole space, and one for your vendors.
You Share Them
Put the links in your vendor packet, booth application, rental contract, or event page.
They Buy Coverage
Each vendor or space renter buys their own event liability policy in minutes.
Certificates Auto-Issue
A certificate naming your grounds as additional insured is emailed to them and to you.
Your vendors are eligible too
It isn't only the person who rents your market. The businesses that work your events can buy their own event liability coverage through your vendor link — for a single day, a weekend, or a whole season of dates.
Booths, stands, concession trailers, and food trucks serving at your event.
Bands, DJs, dancers, magicians, face painters, and stage acts.
Booths selling goods, gifts, souvenirs, or packaged products.
Flea market, swap meet, and estate dealers selling from a booth.
Boutique, vintage, and apparel vendors working your market.
Handmade goods, art, jewelry, candles, and maker booths.
Rentals, staffing, inflatables, photo booths, and setup crews.
Host something that isn't on this list? Tell us on the set-up form and we'll confirm whether it's eligible.
Each vendor is named on their own policy and your market is named as additional insured — so one vendor's claim stays with that vendor.
Ready to set up your link?
Set-up takes about two minutes and costs you nothing — the renter or vendor pays for their own policy. We provision your custom link from there.
Free to set up · No contract · The renter or vendor pays for their own policy
Set up your link
Complete this one-time form and our team will provision your custom link. You'll receive it by email once your account is set up.
Frequently asked questions
Do farmers market vendors need liability insurance?
Most markets require it, commonly $1,000,000 per occurrence, with the market organization named as additional insured. Many markets on city property must also name the municipality, which your link can be configured to do automatically.
Can a vendor insure a whole season rather than each market day?
Yes. A vendor who attends most weeks is usually better off with an annual policy covering all their market dates. A vendor attending one or two dates can buy short-term instead.
Does this cover produce or prepared food sold at the booth?
Products liability is part of what a vendor's general liability policy addresses, but eligibility depends on what's being sold and how it's prepared. The link asks up front and says if something doesn't qualify.
How does our market and the city get named as additional insured?
Automatically. Your exact legal name and mailing address are built into your link, so each policy bought through it names our market and the city as additional insured without anyone having to request an endorsement from an agent.
What does the link cost us?
Nothing. Set-up is free and the renter or vendor pays for their own policy.